M obile Marketing Overview
US Mobile Industry Overview
Today’s shoppers are hyper-connected and never leave home without their phones. United States mobile adoption has surpassed 89 percent and more than 83 percent of mobile phone users take their phones with them wherever they go. In fact, more than one-third of workers would choose their mobile phone over their wallet, keys, laptop or digital music player if they had to leave the house for 24 hours and could take only one item.
Sweepstakes and voting campaigns are the most widely used types of mobile marketing. The second most common type is receiving alerts about products, services, accounts. Ten percent of respondents have used their mobile phones to receive and redeem coupons.
Teens and young adults use text messaging more than any other demographic. People ages 13-24 send and receive the most – more than 50 messages per week.
US Mobile Industry Quick Stats
The adoption of text message marketing in the U.S. is growing substantially. It is the first time in history where an industry is required to catch up to the marketplace.
- In 2010 276.6 Million Americans are using mobile phones.
- Over 76.4% of them use text messaging.
- 135 billion SMS is sent each month in US alone.
- 96% of the text messages are opened and read.
- Great Response rates: 15% to 40%
- Conversion Rates: Up to 12%
- Quick results: SMS is typically read within an average of 15 minutes after receipt and responded to within 60 minutes.
- Over 73% of new cell phone buyers point out to 'text messaging' as the 'most important' feature on their device.
- MMS (picture and video messaging) has grown 152% in the US over the past year.
- 70% of the mobile subscribers DON’T have data plans and cannot use mobile apps or web (the only way of reaching them on their mobile phone is via SMS or MMS).
- Approximately 70% of the US population does not own smart phones (the only way of reaching them on their mobile phone is via SMS or MMS).
What you can do with text message marketing:
Text-to-win campaigns - Users can text to enter themselves into the drawing or contest giving your consumers instant gratification.
Subscription text alerts - Using a simple text message, keeping your consumers in the loop with updates, news, and notifications have never been more efficient and easier.
Text Survey Polling - Need answers from your consumers now and not next month? Survey Polling allows you to interact with your consumers and receive answers almost instantaneously via text message.
Corporate marketing - Get your message across the fastest and most efficient way. Text message marketing is quickly surpassing the results generated by any other marketing campaign.
Client notification systems - Important notifications, alerts or news requires the most efficient way to get your message across, no need to worry about your client's location or connectivity. In today's social environment it is almost certain that your clients carry their cell phones anywhere at any time.
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We support all major US carriers:
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