US Mobile Industry Overview

Today’s shoppers are hyper-connected and never leave home without their phones. United States mobile adoption has surpassed 90 percent and more than 44 percent of mobile phone users sleep next to their phone so that they are always connected (Pew Study). Considering that most people would rather lose their wallet than misplace their smartphone, it’s fitting that the mobile device has firmly planted itself as core to the daily consumer.

Sweepstakes and voting campaigns are the most widely used types of mobile marketing. The second most common type is receiving alerts about products, services, accounts..

Gen Z and Millennials use text messaging more than any other demographic. People ages 13-24 send and receive the most – more than 60 per day! (Business Insider)
 

US Mobile Industry Quick Stats

• 97% of young adults use texting – its nearly universal – Pew Study
• 34% of college-aged students said they received or sent over 100 texts per day - Social Science Journal
• 100% of surveyed college students in a recent survey said they checked their phone about 16x per hour
• 75% have received and responded to a text while talking on the phone
• 89% sent a text during a meal
• Text messages have a 98% open rate, while email has only a 20% open rate. – Mobile Marketing Watch
• On Average college-aged students send 3200 text messages per month - CBS
• 89% of college-aged students own a smart phone compared to 30% just 6 years ago
• Over 6 billion text messages are sent in the U.S. each day. - Forrester
• Text messaging continues to be the most widely-used smartphone feature
• 90% of all text messages are read in under 3 minutes. – Connect Mogul
• It takes the average person 90 minutes to respond to email, but only 90 seconds to respond to a text message. - HubSpot

What you can do with text message marketing:

Simple Dining Autoreplies – What’s on the Menu? What’s Open? Simply text in and find out – almost instantaneously!
Instant Feedback – Have a Compliment? A Suggestion? Simply text in and your feedback can be addressed and even shared on screens around the dining area.
Text-to-win campaigns - Users can text to enter themselves into the drawing or contest giving your consumers instant gratification.
Subscription text alerts - Using a simple text message, keeping your consumers in the loop with updates, news, and notifications have never been more efficient and easier.
Text Survey Polling - Need answers from your consumers now and not next month? Survey Polling allows you to interact with your consumers and receive answers almost instantaneously via text message.
Corporate marketing - Get your message across the fastest and most efficient way. Text message marketing is quickly surpassing the results generated by any other marketing campaign.
Client notification systems - Important notifications, alerts or news requires the most efficient way to get your message across, no need to worry about your client's location or connectivity. In today's social environment it is almost certain that your clients carry their cell phones anywhere at any time.